Matt Boronkay
Matt Boronkay
Matt Boronkay is a seasoned marketing enthusiast with a background in analytics across various segments. Currently, he works as the Manager of Marketing Operations & Analytics at Pandora, where he oversees company-wide reporting, lead nurturing/development, and listening/monitoring. Before Pandora, he was a Marketing Analyst at Roger CPA Review. Matt's experience in managing, developing, and nurturing a lead database throughout their buying cycle enabled him to effectively market the company's products.
Matt also served as the Lead Analyst at Socialarc where he managed monthly reporting dashboards, historical brand and competitive analysis, and ROI reports. He honed his skills in listening/monitoring, utilizing Radian6, SM2, and Sysomos. Matt was also a digital outreach coordinator where he helped manage social presences, outreach to industry influences and develop campaign strategies. His past marketing internships at Experts Exchange, North Atlantic Books, and Veechi Corporation helped him acquire skills in content acquisition, consulting on brand awareness, and blogging.
Matt studied Economics, Psychology, and Marketing at California Polytechnic State University, and he has attempted to use a combination of these studies throughout his career to utilize numerical analysis to better understand human behavior. He served as treasurer for both his dormitory and fraternity, effectively managing their budgets.
Overall, Matt Boronkay is an experienced marketing professional with expertise in analytics, reporting, lead nurturing, and campaign strategy development.