Rachel Davis is a seasoned communications strategist and brand hacker with over 15 years of experience in communication and design strategy. She is a graduate of Towson University, where she studied Mass Communication and Strategic Public Relations & Integrated Communications. Rachel's expertise is focused on providing unique twists on traditional branding, strategy, and user experience through actionable tactics based on design thinking, creative problem solving, and geeky madness. She is the founder of Your True Tribes, a content and brand strategy consulting firm, where she helps clients approach wicked challenges and create engaging experiences in ways they may never have imagined before. Rachel is also a former Community Lead at Ladies, Wine, & Design: San Antonio, an initiative that aims to foster creative conversation among women designers, and a former Strategist at Creative Parc. She has also held various leadership roles at AIGA (the professional association for design) and Code for Baltimore, where she mentored fellow designers and developers. Rachel is passionate about elevating the design community and helping others find their true creative potential.