Wenda Zhou, a skilled professional with over 10 years of experience in the online advertising industry, has made a significant impact in programmatic advertising. Zhou has established herself as a thought leader in new monetization methodologies utilizing header bidding and unified auction technology within the online advertising space. Zhou holds a Master of Science degree from San Diego State University, focused on the field of Asian Studies, and a Bachelor of Science degree in Information Systems earned at Cologne University of Applied Sciences.

Zhou has gathered vast experience at the highest levels of the online advertising sector. She is currently the Head of Media Operations for IPONWEB and Co-founder of pub.direct, after formerly serving as VP, Product at CafeMedia, Product Solution- Header Bidding at Oath, Solutions Consultant at Adobe, Technical Sales Consultant and Relationship Manager for ADTECH (Aol's Adserver) at AOL, and Customer Services Manager at easyAd USA Inc.

Wenda Zhou has shown remarkable leadership and innovation in the online advertising sector, and her expertise in programmatic advertising, header bidding, and unified auctions is of great significance to the industry.