The George Washington University

Campbell Hall

Regional Manager, Spain at Dugout

Barcelona, Catalonia, Spain

A industry disrupting digital media company co-owned by the world’s 10 largest soccer clubs (FC Barcelona, Real Madrid, Juventus, AC Milan, Bayern Munich, PSG, Liverpool, Chelsea, Arsenal, and Man City) that leverages club video content, and digital publisher scale, to deliver a win-win solution for all parties. Dugout has +110 league, federations, and clubs, +100 international digital publishers, +60M monthly unique users, +400M monthly video views.- Manage regional club relationships including the company’s 2 largest assets and world’s largest sports institutions developing a trusting relationship, maximizing efficiencies and outputs (FC Barcelona, Real Madrid, Club América…)- Oversee regional publisher management in tier 1 European market and strategic growth markets ensuring a monetizable and scale position (beIN USA, El Universal, Olé…)- Champion entry and growth into strategic markets by developing 360 growth plans, expanding brand and reach, adding size and diversity to the Dugout audience, securing stronger, more versatile monetization - Lead regional clubs and publisher acquisitions, resulting in content acquisition and scale to allow monetization (NISA, Atlético Nacional, Tigres UANL, Futbol Sites…)- Spearhead media campaign sales to world’s largest sports relevant brands of world’s most valued clubs, driving returns in company’s strategic revenue stream and product vertical (FCB, RM, Nike, Nivea, EA, Oppo, Konami…)- Responsible for +100% regional partner growth and +25M video view growth in markets with 0 previous views- Oversee all business units and team members in Spain and wider Americas ensuring streamlined workflows and execution to secure present markets and corner strategic ones.

Dugout

Regional Manager, Spain & Americas

An innovative social-sports consulting agency that leverages sports to achieve alternative means of client communication and positioning- Responsible for methodology and execution of consulting activities, including company’s premiere client, the International Olympic Committee, and their humanitarian project Olympafrica present in 44 centers in 36 African countries- Developed brand and mission for all projects including the Pirineus-Barcelona 2030 Winter Olympic Games candidacy, liaising among distinct stakeholders across different geopolitical lines- Ensured delivery of foundation global performance metrics, like that of Ricky Rubio’s – Spanish basketball superstar –The Ricky Rubio Foundation interfacing with local and international entities (Utah Jazz, Minnesota Timberwolves, Barcelona City Council…)- Defined and executed digital media, marketing, communication, and positioning needs for all clients, improving their brand awareness and respect – particularly in the case of client athletes- Managed team members and providers of all projects to ensure quality product delivery and overall project success

ADVANCE Inspiring Social Innovation

Director of Consulting

A boutique sports marketing consulting firm that achieves marketing goals through sports platforms- Responsible for acquisition of international clients, which at the time was innovative for the nationally focused agency- Spurred transformational change for clients via consultative ideation and operational executions- Developed and executed landmark media campaigns for sponsors of the Spanish Olympic Committee for the Rio 2016- Oversaw client digital media campaigns and ad-spend, improving ROI during strategic actions like new brand/product releases

BONUS Sports Marketing

Director of International Sales & Account Manager

A global humanitarian soccer scouting project that spans 15 countries and 3 continents to find premier youth soccer players for the Aspire Academy—the largest sports academy in the world- Coordinated with in-country project directors to organize month-long scouting excursions which encompassed +100 fields and +10,000 players throughout each country- Traveled to +15 countries, interfacing with +4.500 and +100.000 players in multicultural and multilingual environments to ensure project success- Managed project logistics in terms of timings, player & field volume, player quality standards, scout travel, and scout performance to achieve project uniformity through real-time staff reports - Represented Aspire in national and international news broadcasts and online/print media while in foreign countries, promoting humanitarian nature of project and increasing Aspire brand awareness

Alek Hannessian

Alek Hannessian