George Smart is an accomplished entrepreneur, director and non-executive who specializes in entertainment and lifestyle products and companies. His success in both service companies and branded products has made him an expert in deal structuring, IP security, and business plan development. He is currently focused on the sustained development and growth of a creative agency, the launch and development of an online gambling product, and music consulting for a global blue chip client.

George's strengths and competencies lie in company structuring, process initiation and supervision, multi-partner delivery, and pitching. His educational background includes a Geography BA, Abstract Human Geography, from Northumbria University.

He has founded and held executive positions at several notable organizations, including FANTASTIC TACKLE GROUP, Almericus LLP, and Material. Prior to his entrepreneurial career, George held positions at MTV UK and Ireland, where he worked in marketing and events. He was also the head of music and art at Material and the owner of Theobald Fox.

George is always looking for new concepts and ideas to drive his businesses forward. His diverse experiences and successes in various industries make him a valuable asset to any team.