Alana Joy is a seasoned marketing and communications professional with over 20 years of experience working with a range of technology companies and consumer brands. She has held senior leadership roles both in-house and as a consultant, partnering with creative and public relations agencies to devise and execute strategic marketing and communications plans with a focus on digital mediums. As an award-winning digital generalist, Alana has worked with cutting-edge startups and emerging technologies in areas such as blockchain and AI, as well as well-established brands such as Stila Cosmetics, HTC, and Verizon. She is passionate about inspiring brands to innovate creatively and has a talent for putting a unique spin on tried and true tactics to achieve out-of-the-box results. Alana is also a sought-after speaker and thought leader, having spoken at several high-profile events such as SXSWi and written for outlets such as Mashable, Huffington Post, and RWW.