NYU Stern School of Business

Tel Aviv University

Head of Finance and Data

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. 

Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.

Primary Venture Partners

Fintech Expert

MoCaFi

Head of Program Operations

Cornell Tech

Mentor

Lead various digital media and fintech product planning and business development engagements.

Eyal Megged Consulting

Founder/Owner

VentureOut

Sourced, managed and cultivated key strategic partnership and M&A endeavors.

ironSource

Vice President, Corporate and Business Development

• Led product concept development, documentation, design, roadmapping, release scheduling, analytics and budgeting, across web, mobile, desktop and connected TV platforms.
• Initiated and negotiated partnerships and managed integrations with device manufacturers, mobile operators, distribution channels and content providers.

TriPlay

Vice President, Product and Strategic Alliances

•	Negotiated partnerships with agency trading desks, DSPs, ad exchanges, SSPs, ad servers, platforms, and various display and video ad networks in the US and internationally. 
•	Championed team’s vision and partner-specific testing, troubleshooting, and custom features development across Product, Operations, Sales, Account Management, Marketing and Senior Management.
•	Developed methodologies to quantify ROI and evaluate performance of the Company’s services.

DoubleVerify Ltd.

Director, Business Development

• Clients include AdMeld, MediaMind, Qtrax, Shop Japan, SpiralFrog and DavidBowie.com.
• Raised capital from VCs and early stage investors in rounds ranging from $500k to $10 Million.
• Negotiated partnerships with publishers and distribution channels, including Acid, EMI, Ticketmaster, Universal Music Group, Verizon Wireless and Zingy.
• Managed product planning projects; developed PRDs and wireframes, monitored analytics, user and traffic data, determined performance and success metrics for digital campaigns and marketing programs.

Flying Machine

Head, Digital Media

• Developed a 3-year strategic plan for the firm’s entry into the financial services industry.
• Conducted M&A analyses, leading to the acquisition of Exchange Applications for $5 Million.
• Researched and analyzed quantitative and qualitative data; developed strategic plans and business cases; wrote market research, competitive intelligence and valuation reports; prepared presentations and presented the Division’s recommendations to management.

Amdocs Ltd.

Senior Financial Analyst, Corporate Strategy

• Advised institutional and retail clients on equity investments in NASDAQ and NYSE.
• Served as Research Liaison between local investors and equity research analysts worldwide.

Robertson Stephens, Inc.

Equity Sales Trader

• Advised institutional and retail clients on equity investments in NASDAQ and NYSE.
• Managed a remote order entry terminal installation project at the five largest local retail banks. 
• Led corporate buy back campaign, leading to the acquisition of three new accounts.