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Ewa Liszcz
Head Of Digital Marketing w Total Fitness
Ewa Liszcz is a seasoned professional with over 15 years of experience in UX, Digital Marketing, SEO/SEM, and Web Analytics.
She is recognized for her expertise in performance and programmatic ads, coupled with exceptional client-facing, leadership, and creative skills.
Ewa is the founder of her own company, specializing in user-centered design processes, SEO/SEM consulting, Facebook Ads, and web analysis using Google Analytics, Google Tag Manager, and HotJar.
Her approach to User-Centered Design (UCD) encompasses identifying users' needs and business goals, creating prototypes, and delivering fully functional products.
Her main areas of interest include UX (usability testing, prototyping, information architecture, audits), SEO/SEM/SM (Google Ads, Facebook Ads, LinkedIN Ads, Adform, Twitter Ads, technical SEO, link building), and Web Analytics (Google Tag Manager, Google Analytics, HotJar, Data Studio).
Ewa Liszcz is currently exploring chatbots, Google Home, and Amazon Echo as part of her ongoing professional development.
She holds a Master's degree in Sociology and a Bachelor's degree in Sociology from The Warsaw School of Social Sciences and Humanities.
Ewa has held key positions such as Head of Digital Marketing at Total Fitness, Owner at CRE8 Sp. z o.o, Head of SEO/SEM at INFOR PL S.A., Product Manager of Dziennik.pl at Infor Biznes Sp. z o.o, Head of SEO/Usability at Infor Biznes Sp. z o.o, Usability/IA Team Leader at GG Network S.A, and Information Architects Group Coordinator at INFOR PL S.A.