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Evi Lambrechts
Campaign Lead at Telenet Business
Professional Background
Evi Lambrechts is a dynamic and enthusiastic Marketing Professional with over 16 years of diverse and extensive marketing experience, specializing in B2B environments. With a proven track record of successfully developing, managing, and enhancing relationships between businesses and their target audiences, Evi has firmly established herself as a capable marketing expert. Her career is characterized by her results-driven approach, which emphasizes the importance of understanding customer needs and enhancing customer retention through strategic marketing initiatives.
In her most recent role as Campaign Lead Manager at Telenet Business, Evi has utilized her innovative thinking and team leadership skills to spearhead several successful marketing initiatives. Prior to this position, she excelled as a Senior Marketing & Communication Manager, where she demonstrated her ability to create and implement effective marketing strategies that align with corporate goals. Evi has also worked as a Marketing Communications Manager and a Marketing Manager at Nextel NV/SA, contributing to her extensive portfolio of skills and experience in the industry.
Evi’s leadership style is marked by her ability to inspire and motivate her team members, fostering an environment where creativity and collaboration can thrive. She believes in lifelong learning and encourages continuous improvement within her teams, resulting in a more dynamic workplace that consistently strives for excellence.
Education and Achievements
Evi's educational background lays a solid foundation for her successful marketing career. She obtained her Bachelor’s degree in Communication Management from the esteemed AP Artesis Plantijn Hogeschool Antwerpen, where she honed her skills in communication and marketing theories. Complementing her primary degree, Evi also studied Political and Social Sciences at the University of Antwerp - UFSIA, Belgium. This liberal arts background has provided her with a well-rounded perspective on societal dynamics, enabling her to craft messages that resonate with various audiences.
In her quest for continuous improvement, Evi pursued further education with a focus on Strategic B2B Marketing Management at the Vlerick Leuven-Gent Management School. Additionally, she obtained a Postgraduate degree in Marketing from the VLEKHO Business School Brussel, equipping her with advanced strategies and methodologies necessary for driving successful marketing campaigns.
Areas of Expertise
Evi's areas of expertise are varied and extensive, demonstrating her adaptability and proficiency in various aspects of marketing. She specializes in B2B marketing initiatives, including:
- Marketing Plans: Developing comprehensive marketing plans that effectively support business objectives.
- Voice of Customer/Customer Retention: Implementing strategies that enhance customer loyalty and satisfaction.
- Direct Marketing: Engaging target audiences through personalized and direct communication strategies.
- Business Development/Lead Generation: Identifying opportunities for growth and new client acquisition.
- CRM Based Marketing: Leveraging customer relationship management systems to enhance marketing effectiveness.
- Internal Marketing: Promoting the brand internally to ensure employee engagement and alignment with marketing goals.
- Budget Management: Efficiently managing marketing budgets to maximize return on investment.
- Strategic Partnerships & Alliances: Building and nurturing relationships with other organizations to improve business performance.
- Negotiations: Expertly negotiating terms and agreements that benefit all parties involved.
Achievements
Throughout her career, Evi has achieved significant milestones, particularly in her roles at Telenet Business. Her leadership and strategic initiatives have led to measurable improvements in brand perception, customer retention rates, and overall marketing effectiveness. Evi has also been an advocate for innovative trade show strategies, enhancing the company's visibility and fostering strategic partnerships that have contributed to sustained business growth. Her work is characterized by a consistent commitment to leveraging media purchasing for optimal campaign success and utilizing relationship building/PR to enhance brand reputation.
Evi Lambrechts is not only a marketing professional with a rich educational background and practical experience but also a mentor who inspires her colleagues to reach their fullest potential. With her ongoing dedication to professional development and her ability to adapt in a rapidly changing market, Evi continues to be a significant asset in the field of marketing. Her strategy-driven approach combined with her creative flair makes her a standout leader in the marketing domain.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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