evgeny movchan

Evgeny Movchan is the CEO of STD Petrovich, a prominent Russian company specializing in construction materials and home improvement retail.12 He has held this position since 2015, bringing nearly a decade of leadership experience to the company.2

Career Background

Before becoming CEO, Movchan served as the General Manager of STD Petrovich-Moscow from 2014 to March 2016.2 His professional experience also includes a role at OBI Russia, indicating a strong background in the retail and home improvement sector.2

Leadership at STD Petrovich

Under Movchan's leadership, STD Petrovich has seen significant growth and expansion:

1. The company operates 18 construction centers across St. Petersburg, the North-West, and Central Federal Districts of Russia.1
2. STD Petrovich's product range includes over 17,000 types of goods.1
3. In 2020, Movchan oversaw the opening of a new store in Moscow, representing a 2.3 billion ruble investment.1

Business Strategy

Movchan has been instrumental in implementing innovative strategies at STD Petrovich:

• Omnichannel Approach: The company has developed an omnichannel model, combining online and offline sales.1
• E-commerce Growth: Under his leadership, the share of e-commerce sales increased from 36.5% in 2018 to 47% in 2019.1
• Regional Expansion: The company has pursued partnerships with regional DIY stores to expand its reach without necessarily opening large construction centers in every location.1

Industry Recognition

Evgeny Movchan is recognized as a notable figure in the DIY retail industry, having been featured as a speaker at the Global DIY-Summit.3

Evgeny Movchan's LinkedIn profile can be found under the username evgeny-movchan-20b14a16, which matches the information provided in the query.2