Evgenia Koroleva

Evgenia Koroleva is a Board Advisor for PerformX Live, a major fitness industry event. Her background and accomplishments include:

Professional Experience

Entrepreneurship: After transitioning from investment banking in 2016, Koroleva founded ONE LDN (www.oneldn.com), a leading gym in London.3 She has since launched multiple ventures in the fitness and wellness space:

• The Female Curve (thefemalecurve.com): A female health and fitness education platform aimed at bridging the gender health gap, launched in 2021.3
• Jobs in Fitness (www.jobsin.fitness): A talent agency for the fitness industry, co-founded in 2023.3

Investment Banking: Prior to her entrepreneurial pursuits, Koroleva spent 7 years in investment banking across the UK and Africa. Her areas of expertise included:

• Oil and Gas
• Renewable Energy
• Project Finance
• Leveraged Finance3

Role at PerformX Live

As a Board Advisor for PerformX Live, Koroleva helps shape the event's content and direction. She has expressed pride in being part of the advisory board and contributing to the event's success.45

Expertise and Contributions

Koroleva is recognized for her insights on customer experience and business operations in the fitness industry. At PerformX Live 2024, she participated in panel discussions where she emphasized:

1. The importance of creating consistently high-quality experiences for gym members.12
2. The need for a customer-focused approach that starts with leadership and permeates through the entire organization.12
3. The value of instilling a strong company culture that translates into exceptional client experiences.12

Her contributions to PerformX Live and the fitness industry demonstrate her expertise in gym operations, customer retention, and business strategy.