Evelyn Wang

Evelyn Wang is the Founder and CEO of Silverist, a beauty brand specifically created for gray hair care.1 She has an extensive background in the beauty and consumer goods industry, with over 20 years of experience.4

Career Background

Before founding Silverist, Evelyn held several high-level executive positions in the beauty industry:

• Former Chief Marketing Officer (CMO) at Milani Cosmetics
• Senior Vice President (SVP) at Wet 'n' Wild
• CEO at Papa & Barkley, a cannabis company13

Entrepreneurial Journey

Evelyn's inspiration for Silverist came from her personal experience. In 2015, after 20 years of dyeing her hair, she decided to embrace her natural gray hair. She noticed a significant gap in the market for products specifically designed for gray hair, which led her to create Silverist.1

Silverist Launch

Silverist launched on August 28, 2024, with three initial products priced at $32 each:

1. Lustrous Rituals Buildable Tone Shampoo
2. Smooth Harmony Shine-Infusing Conditioner
3. Holistic Benefits Leave-in Hair Serum1

Expertise and Approach

Evelyn is known for her strategic thinking and ability to turn around and scale brands. Her approach combines intuition and analytics to understand consumer demand across various distribution channels.2

Education and Recognition

While her specific educational background is not mentioned in the provided search results, Evelyn has received notable recognition in the industry:

• Brand Builder of the Year (Mass Brand) by Women's Wear Daily, Beauty Inc. in December 2016
• James E. Burke Uncommon Courage Award from Johnson & Johnson's CEO in June 20082

Current Focus

As of 2024, Evelyn is actively involved in building the Silverist brand and community. She engages with the gray hair community through various social media platforms, including TikTok, where she shares content about gray hair and provides insights into the development of Silverist products.1