Evan Wolf

Evan Wolf is the Head of Mid Market & SMB Sales, North America at Reddit, Inc., a position he has held since June 2022. Based in San Francisco, he is recognized as an experienced sales leader with a strong background in building teams and driving business growth. His expertise spans sales strategy and technology, and he is known for his creative problem-solving skills and storytelling ability in the context of sales.1

Professional Background

• Reddit, Inc. (June 2022 - Present)
  • Focuses on expanding Reddit's advertising offerings to small and mid-sized businesses (SMBs), which are seen as crucial for revenue growth.
• YouTube (October 2006 - October 2009)
  • Worked as an Account Executive.
• CBS Radio (June 2004 - September 2006)
  • Also served as an Account Executive.
• MTV Networks (2000 - 2004)
  • Gained experience in production roles.12

Contributions at Reddit

Wolf plays a pivotal role in shaping Reddit's advertising strategy, particularly targeting SMBs. He emphasizes the importance of contextual relevance in advertising, leveraging Reddit's unique community structure to help brands engage effectively with their audiences. Under his leadership, Reddit has streamlined its onboarding process for advertisers and launched an advertising API to enhance its ad offerings.23

Personal Insights

Evan Wolf describes himself as a husband, father, and surfer, highlighting his personal interests alongside his professional achievements. His approach to sales combines a deep understanding of market dynamics with a passion for helping others succeed.14