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Evan LaPointe
Founder at CORE - the science of high-performance teams.
Evan LaPointe is the founder of CORE - The Platform for High-Performance Teams, a company he established in June 2017 and is currently based in Atlanta, GA.1 CORE focuses on helping businesses become smarter, more coordinated, and innovative by breaking down departmental silos, connecting ideas, and empowering employees to make better decisions.1
Professional Background
Prior to founding CORE, Evan had a diverse and successful career:
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Co-Owner at Search Discovery (August 2008 - May 2017): Helped grow the company into one of the largest independently held analytics businesses in the US.1
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Director of Experience Cloud Innovation at Adobe (August 2014 - October 2016): Led efforts to reinvent the Adobe Marketing Cloud.1
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Director of Product Management at Adobe (August 2013 - July 2014): Managed the successful integration of Satellite (DTM) into Adobe's product lineup.1
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Co-Founder of Satellite Tag Management (July 2009 - July 2013): Created a successful analytics product that was acquired by Adobe in 2013.12
Expertise and Approach
Evan's work at CORE Sciences focuses on teaching companies and individuals about how the brain works and how this knowledge can be applied to improve collaboration, product development, decision-making, and business growth.23 His approach emphasizes:
- Understanding the three core brain systems: safety, reward, and purpose.2
- Optimizing focus and brain wave states for better performance.4
- Implementing intentional company culture and sophisticated talent philosophies.3
Philosophy and Impact
LaPointe believes that "the causality of greatness is the human mindset".3 His work aims to address issues like stagnation, lack of creativity, and diminishing employee engagement, especially in the wake of the COVID-19 pandemic.3 He advocates for treating mental health as a crucial factor in workplace performance and productivity.3
Evan's innovative approaches to strategy, people, and execution have led to successful outcomes in his previous roles, including leading engagement, innovation, and operational efficiency metrics at Adobe.1
Highlights
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