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    Evan LaPointe

    Founder at CORE - the science of high-performance teams.

    Evan LaPointe is the founder of CORE - The Platform for High-Performance Teams, a company he established in June 2017 and is currently based in Atlanta, GA.1 CORE focuses on helping businesses become smarter, more coordinated, and innovative by breaking down departmental silos, connecting ideas, and empowering employees to make better decisions.1

    Professional Background

    Prior to founding CORE, Evan had a diverse and successful career:

    • Co-Owner at Search Discovery (August 2008 - May 2017): Helped grow the company into one of the largest independently held analytics businesses in the US.1

    • Director of Experience Cloud Innovation at Adobe (August 2014 - October 2016): Led efforts to reinvent the Adobe Marketing Cloud.1

    • Director of Product Management at Adobe (August 2013 - July 2014): Managed the successful integration of Satellite (DTM) into Adobe's product lineup.1

    • Co-Founder of Satellite Tag Management (July 2009 - July 2013): Created a successful analytics product that was acquired by Adobe in 2013.12

    Expertise and Approach

    Evan's work at CORE Sciences focuses on teaching companies and individuals about how the brain works and how this knowledge can be applied to improve collaboration, product development, decision-making, and business growth.23 His approach emphasizes:

    1. Understanding the three core brain systems: safety, reward, and purpose.2
    2. Optimizing focus and brain wave states for better performance.4
    3. Implementing intentional company culture and sophisticated talent philosophies.3

    Philosophy and Impact

    LaPointe believes that "the causality of greatness is the human mindset".3 His work aims to address issues like stagnation, lack of creativity, and diminishing employee engagement, especially in the wake of the COVID-19 pandemic.3 He advocates for treating mental health as a crucial factor in workplace performance and productivity.3

    Evan's innovative approaches to strategy, people, and execution have led to successful outcomes in his previous roles, including leading engagement, innovation, and operational efficiency metrics at Adobe.1

    Highlights

    Nov 19 · twitter

    It is so fulfilling to see reviews like this coming in from “How to Sell Yourself and Your Ideas”

    Next cohort is 12/7 and spots are limited. Do you want to feel more understood and effective at work?

    (Also there’s a Maven sale happening right now)

    https://t.co/y5uYf3p34n https://t.co/enGRDtqqFn

    It is so fulfilling to see reviews like this coming in from “How to Sell Yourself and Your Ideas”

N
    Nov 18 · twitter

    Your ability to influence people depends more on your talent for understanding who you are speaking to than your talent for speaking.

    Most people invest in saying things better. The better investment is in perception and listening. People will show you what to say.

    Aug 11 · youtube.com
    Evan LaPointe - YouTube
    Evan LaPointe - YouTube
    Evan LaPointe (founder of CORE Sciences) - Lenny's Newsletter
    Evan LaPointe (founder of CORE Sciences) - Lenny's Newsletter
    Jun 7 · kiln.com
    Mental Health in the Workplace: Q&A with Evan LaPointe - Kiln
    Sep 18 · CMSWire
    Adobe Puts Dynamic Tag Management in the Marketing Cloud - CMSWire
    Adobe acquires Satellite unit from Atlanta's Search Discovery - Atlanta Business Chronicle - Atlanta Business Chronicle

    Related Questions

    What inspired Evan LaPointe to start CORE?
    How does CORE help companies break down departmental silos?
    What are some examples of companies that have successfully used CORE?
    How did Evan's experience at Adobe influence his approach at CORE?
    What makes CORE's approach to team collaboration unique?
    Evan LaPointe
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    Evan LaPointe, photo 2
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    Location

    Park City, Utah, United States