Evan Grubb

Evan Grubb is a seasoned professional in the SaaS (Software as a Service) and subscription pricing industry. He currently works as an Account Executive at Paddle, where he sells the Price Intelligently service.1 Evan has been with the company for about 7 years, experiencing its evolution from Price Intelligently to ProfitWell and then to Paddle through acquisitions.1

In his role, Evan specializes in helping software companies optimize their pricing strategies and growth. He has worked with approximately 2,000 companies on SaaS pricing strategies over the years.1 His expertise covers various aspects of subscription economics, including:

• Targeting the right buyer personas
• Determining appropriate value metrics
• Choosing the right pricing models (e.g., usage-based, pay-as-you-go, hybrid)
• Adapting strategies to changing market conditions1

Evan's background includes:

• Education: Emmanuel College in Boston2
• Previous roles: Subscription Economist and Business Development at ProfitWell (formerly Price Intelligently)
• Current location: Raleigh area2

He is also active in sharing his knowledge and insights:

• Hosts talks on pricing strategies, including a recent one on pricing AI products1
• Writes a newsletter about SaaS and subscription pricing3
• Has over 500 connections on LinkedIn2

Evan is passionate about the subscription model, which he considers "one of the greatest business models of all time." He finds the combination of software's high margins and the subscription model particularly exciting.1 His work focuses on helping successful software companies reach the next level by optimizing their pricing and packaging strategies.