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Evan Farbstein
Writing about carbon reduction @ Normative.io
Evan Farbstein is a Content Writer at Normative.io, a company focused on carbon accounting and sustainability solutions. He has a background in writing that includes experience in copywriting, content creation, and user experience (UX) writing, which he has developed while working with startups. Farbstein emphasizes a reader-first approach in his writing, aiming to make complex topics accessible to a broader audience.12
His career began in 2012 as a Visitor Center Intern and Tour Guide at UC Santa Barbara, and he has since accumulated diverse professional experiences that contribute to his role at Normative. Farbstein is involved in producing content that educates businesses on reducing their carbon emissions and navigating sustainability challenges.32
