Evan Breckenridge

Evan Breckenridge is the Marketing Director at ARIA Resort & Casino, part of MGM Resorts International.13 He is based in Las Vegas, Nevada, and plays a key role in the marketing efforts for one of the premier resorts on the Las Vegas Strip.

Professional Background

Evan has a diverse background in sales, marketing, and online media. His current position involves overseeing marketing initiatives for ARIA, which includes:

• Developing and executing marketing campaigns
• Managing brand strategy
• Overseeing customer loyalty programs

Notable Projects

Under Evan's direction, ARIA has been involved in several innovative marketing campaigns:

1. The Wild Wild Quest: This campaign was designed to promote MGM Rewards, the rebranded loyalty program. It involved a scavenger hunt across Las Vegas, offering prizes worth over $150,000 and driving significant engagement with the loyalty program.1

2. ARIA x Formula One CGI Series: A seven-part social media video series that showcased CGI Formula One race cars zooming through iconic venues inside ARIA Resort & Casino. This campaign successfully increased engagement rates on ARIA's social channels during the Formula One Las Vegas Grand Prix.2

Personal Details

Evan Stewart Breckenridge is 45 years old, born in October 1978.4 He holds a Bachelor of Arts in French Language, which adds an interesting dimension to his skill set in the hospitality and marketing field.

Evan's role at ARIA involves collaborating with various teams and departments to create cohesive marketing strategies that align with MGM Resorts International's broader goals. His work contributes to maintaining ARIA's position as a leading luxury resort in Las Vegas.