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Eva Ronhaar
Director of Innovation & Sustainability at HEMA & Director of HEMA Foundation
Eva Ronhaar is a prominent figure in the field of sustainability and innovation at HEMA, a Dutch retail company. Born in 1984, she currently holds the position of Director of Innovation & Sustainability at HEMA and is also the Director of the HEMA Foundation.13
Career Path
Eva's career journey is marked by a commitment to making a positive impact:
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Education: She studied American Studies but initially aspired to become a journalist to create impact through international reporting.1
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Humanitarian Work: Before joining HEMA, Eva worked with international aid organizations such as War Child, PAX, and the United Nations, focusing on humanitarian aid and business & human rights.123
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Transition to Corporate Sustainability: In 2014, Eva joined HEMA as a sustainability advisor, translating her idealism into corporate action.1
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Career Growth at HEMA: Within a few years, she progressed to become the Director of Innovation & Sustainability, taking on a crucial role in shaping HEMA's future strategies.13
Leadership Philosophy
Eva's approach to leadership is characterized by:
- Team Mentality: She views herself as a leader rather than a boss, emphasizing collaboration and shared responsibility.12
- Influence for Impact: While not seeking high positions for their own sake, she values the influence they provide to make positive changes.12
- Innovation Focus: Under her leadership, innovation has gained a more prominent role in HEMA's strategy, with a particular emphasis on sustainable solutions.3
Vision for Sustainability
At HEMA, Eva works towards:
- Making sustainable lifestyles accessible to everyone, focusing on affordability and convenience.3
- Developing guidelines for responsible purchasing and reducing CO2 footprint across different departments.2
- Looking beyond immediate improvements to anticipate future customer needs and sustainable solutions.3
Eva Ronhaar's role at HEMA exemplifies her commitment to combining business acumen with social and environmental responsibility, driving innovation and sustainability in the retail sector.
