Western University

Driving business growth through strategic leadership

Publicis Groupe

Vice President Brand Director 

Rogers account lead. Demonstrated strategic leadership, a client-centric approach, and the ability to drive business growth in partnership with one of Canada's leading telecommunication and media companies. Led a high-performing team in delivering innovative campaigns, resulting in increased business success.

Sid Lee

Vice President Account Services

Lead Rogers Brand and Home businesses (Sid Lee)
Previously BIMM (Leon's, Trillium Health, CAA)

Managing Director (interim) / Group Account Director Rogers

Account Director, Economic Research and Policy within MRAC

Identified marketing opportunities, prepared strategic communication plans, and managed relationships across the OMA.

- Planned an OMATalks virtual event which boasted the highest attendance and media outlet news coverage in OMA history.
- Interviewed physicians and published articles on new and innovative Ontario Health Team launches.

Ontario Medical Association

Account Director, MRAC

Led the establishment of the Activation Centre of Excellence at SickKids Foundation, successfully recruiting a high-performing team, authored the Activation playbook, and launched partner campaigns.

- Achieved a doubling of projected campaign interactions through meaningful Impact Ambassador presence.
- Surpassed Cause Marketing Campaign fundraising goals by over $1MM with LCBO and Walmart, elevated Food and Truck Festival fundraising by 20% across and doubled donor engagement on Milk and Cookies Program.
- Developed innovative workplace giving tools, attracting a record 65 new corporations.

SickKids Foundation

Associate Director, Activation

Orchestrated the rebranding of WIND to Freedom Mobile, positioning the brand as a viable fourth carrier in Canada.

- Successfully deployed a game changing marketing campaign offering 10 gigs of data for $50, resulting in total market disruption.
- Achieved annual subscriber growth of 130,000, contributing to a 26.8% increase in revenue.
- Elevated brand recall to 54%, outperforming established carriers and surpassing incumbent flanker brands Fido and Koodo.
- Expanded Freedom's target audience, increasing the average rate per customer to $50 from $37.50 in a single quarter.

Freedom Mobile

Director Marketing Communications

Worked alongside creative and media agencies, achieving some of the highest results in TD history.

- Achieved the highest Ad Campaign Tracker results in TD history for Financial Investment, RSP, and Mortgage campaigns.
- Conceptualized and executed a Mortgage campaign that saw the highest sales results in TD history.
- Launched the first TD Insurance online campaign, implementing geo-targeting for unique rate and creative.
- Received the Teams of Distinction award for overachieving projected enrollments in the TD Internal Volunteer network.

Ad Manager

Account lead responsible for managing a team, relationship building with client and agency personnel, providing strategic and market leadership, campaign development, involvement in financial performance and revenue generation.  Account specifics include, PepsiCo, Mars Canada, Cara, Shaw, and FedEx. 

- Cassie’s Gold winner “Sustained Successes Award” for Diet Pepsi (’07). 
- Agency lead from inception to launch, on Pepsi’s first online loyalty program, Pepsi Access. 
- Maintain Pepsi’s number one position in French speaking Quebec via a unique French advertising campaign. 
- Repositioned and relaunched Mars and Snickers brands in effort to separate the brands and create an occasion for each. This effort helped to expand the Mars business to target females 18+ and to create new SKUs for the brands. 
- Launched Cesar’s H Shape Kibble which helped maintain Cesar’s position at number one market share. 
- Reignite customers need for Swiss Chalet during a suffering economy by modifying strategy to be aligned with the tough economy. 
- Develop a 3 year strategy for FedEx to expand the business and create opportunities for future growth. This strategy lead to the production of FedEx ’11 TV spot “changes” which won a Bronze Lion at Cannes, Gold at the Marketing Awards and an award at the Applied Arts Award Show.

BBDO Canada

Account Director

Account Supervisor 

Execute advertising campaigns for Bell Mobility that contributed to sales goals and objectives. Cultivate relationships with clients and internal partners, analyze and report campaign performance.

Eva Marley