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Eva Luethi
Co-Head FinTech bei Swisscom
Professional Background
Eva Luethi is a seasoned professional with a rich background in marketing communication, business acceleration, and strategic leadership across various industries, primarily based in Switzerland. With a career spanning over several years, she has held pivotal roles that have significantly contributed to the growth and innovation within the organizations she has been a part of.
Eva began her professional journey as a Planerin Marketing Kommunikation at Swiss Post International, where she gained essential insights into marketing strategies and effective communication practices. Her passion for understanding the complexities of market needs led her to further her career at Werbal GmbH, where she served as a Beraterin Marketing Kommunikation, honing her consultancy skills and deepening her expertise in marketing communication.
Following her tenure in consultancy, Eva took on the role of Business Unit Manager at Packimpex SA. Her experience in leading business units equipped her with the managerial and operational skills necessary for impacting the marketing sector. Her commitment to professional growth led her to join McKinsey & Company as a temporäre Projektmitarbeiterin, where she collaborated on high-stakes projects, further refining her analytical and project management skills.
Eva’s career took a significant step when she became CEO of basisnote AG, where she served both as CEO and CMO. Under her leadership, the company made substantial strides in terms of brand recognition and market presence. She later took on the role of Marketing Lead at Swisscom (Schweiz) AG, focusing on group strategy and innovation, combining her knowledge of the telecommunications industry with her expertise in marketing.
One notable achievement in her career trajectory was her position as Head of Business Accelerator at Swisscom, where she played a crucial role in fostering innovation, supporting startups, and facilitating strategic business development within the organization. Eva’s work in this capacity has had a lasting impact on the Swiss startup ecosystem.
After making significant contributions to Swisscom, she embarked on a sabbatical journey across Australia, which provided her with unique experiences and perspectives that she carries into her professional endeavors. Subsequently, she became the CEO of sharoo AG, where she continued to demonstrate her leadership qualities and commitment to driving organizational success through effective strategies.
Education and Achievements
Eva Luethi has a robust educational foundation acquired from esteemed institutions. She holds an eidg. dipl. Planerin Marketing Kommunikation from SAWI, the Swiss Training Center for Marketing, Advertising, and Communication. This specialized training equipped her with the necessary tools to excel in marketing and communication strategies, serving as a springboard for her career.
Eva elevated her academic credentials by pursuing an MBA with a major in Wirtschaftsinformatik at Universität Bern. This advanced business education has been instrumental in shaping her understanding of both business operations and information systems, allowing her to navigate the complexities of today’s business environment effectively.
In addition to her formal education, Eva has consistently sought opportunities for professional development, participating in workshops, networking events, and seminars that keep her on the cutting edge of industry trends and innovations. Her continuous learning approach has been a foundational element of her career success.
Achievements
Over her illustrious career, Eva Luethi has achieved numerous milestones that underscore her commitment to excellence in marketing, business leadership, and innovation. Key achievements include:
- Successfully launching significant marketing campaigns at Swiss Post International that improved brand visibility and customer engagement.
- Spearheading innovative strategies at basisnote AG that increased market share and revenue.
- Leading the Business Accelerator program at Swisscom, facilitating growth and development for startup companies and fostering a culture of innovation.
- Developing effective communication strategies at Werbal GmbH that benefited various clients and reinforced brand loyalty.
- Being instrumental in the digital transformation initiatives at Swisscom (Schweiz) AG by integrating advanced information systems within marketing processes.
Eva Luethi’s professional journey exemplifies a blend of creativity, strategic vision, and leadership effectiveness. She continues to inspire others in the fields of marketing communication, business strategy, and innovation management, leaving an indelible mark on every organization she engages with.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.