Éva Goicochea

Éva Goicochea is a prominent entrepreneur and the Founder, CEO, and Creative Director of maude, a modern sexual wellness company based in New York. She has a diverse background that includes roles in marketing, healthcare, and brand development. After studying marketing in New York, she worked as a legislative aide for the California Medical Association before transitioning into marketing roles for various notable brands, including Everlane, where she developed their social media and talent strategies.

In 2015, she co-founded Tinker Watches and later launched maude in 2018, which has since gained significant recognition for its innovative approach to sexual wellness, being featured in major publications like Vogue and The New York Times. Under her leadership, maude has raised over $10 million in venture funding and has become the first sexual wellness brand to be sold in Sephora stores across the U.S..14

In addition to her role at maude, Éva serves as an advisor at Conquer App, where she contributes her expertise in brand strategy and marketing. She is also actively involved in mentoring other founders and is recognized for her influence in the health and wellness sector, having received numerous accolades, including being named one of Entrepreneur magazine’s 100 Powerful Women and one of Forbes Next 1000.123