Eubin Kim

Eubin Kim is a seasoned marketer and brand strategist with more than a decade of experience designing campaigns for an array of industries, including household cleaning, telecom, automotive, health and wellness, pharmaceuticals, QSR, and sports. She has also spearheaded brands in the emerging cannabis and CBD markets. Eubin's unique approach combines timeless brand management principles with digital analytics to cultivate organic buzz, strengthen brand equity, and foster emotional connections with consumers.

Eubin received a Bachelor of Arts degree in Engineering from The Cooper Union for the Advancement of Science and Art, and later pursued a Master of Arts degree in Communication and Media Studies at The New School. Over the years, she has held a variety of positions in reputable organizations, such as Director of Marketing at Calyx Peak Companies, Director of Brand Marketing at Pyxus International Inc., Manager of Customer Experience Strategy and Innovation at EY, and Manager of Advertising Marketing and Commerce at Deloitte Digital. Her previous roles also include Associate Creative Director at Publicis, Marketing and Brand Consultant, and Design Director at Money.net Inc.

Eubin is recognized as a leader who champions transparency and genuine teamwork. Her areas of expertise include brand management, consumer insights, campaign planning, brand strategy, NPD, innovation, packaging design, merchandising, SEO, content development, social media marketing, influencer marketing, omni-channel ecommerce (DTC, 1P, 3P), website optimization, email and eCRM, PR, and process development.