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Etienne Looije
Campagne Lead bij DRIIVN - Advertising Specialist
Etienne Looije is a professional in the event marketing and ticketing industry with a diverse background and extensive experience. While he was previously a Campaign Lead at DRIIVN, his current role is Operational Director (Operationeel Directeur) at Boest, a ticket and event advertising agency that is part of Eager.13
Boest is described as the market leader in the Benelux region for event marketing and ticketing.1 In his role at Boest, Etienne is responsible for overseeing operational aspects of the company, which specializes in event marketing and ticket sales strategies.
Etienne has been with Eager (formerly known only as DRIIVN) for 7 years as of November 13, 2024.3 During his time with the company, he has seen it grow from a small team working in a basement to a larger organization.3
In addition to his operational responsibilities, Etienne is actively involved in the event industry:
- He has given talks on advanced event ticketing and marketing strategies, including a keynote at Amsterdam Dance Event (ADE) in October 2023.4
- He has been interviewed about content marketing best practices and running year-long event campaigns.5
- He contributes to discussions about the event sector and ticket sales strategies.2
Etienne's passion for the event industry can be traced back to his experiences attending festivals in the Netherlands.5 This background has likely influenced his career path and expertise in event marketing and ticketing.
While his LinkedIn profile username is etienne-looije, it's important to note that his current role and company affiliation have evolved since the time he was a Campaign Lead at DRIIVN B.V.