Etienne Echinard

Etienne Echinard is the VP Marketing at Circula, a Berlin-based SaaS fintech company that provides an expense management platform for businesses.12 Here are some key details about Etienne Echinard:

Professional Background

Etienne Echinard brings significant experience in growth marketing to his role at Circula. He has previously worked at several notable companies in the tech industry, including:

• PayFit
• Criteo
• Mirakl
• Rakuten1

His experience at these companies, particularly in the B2B SaaS sector, has equipped him with crucial expertise in growth marketing strategies.

Role at Circula

As VP Marketing at Circula, Echinard is part of the company's new leadership team that was announced in March 2024. This team has been brought on board to drive Circula's ambitious transformation and growth plans.12

Skills and Reputation

Etienne Echinard is highly regarded in the marketing field:

• He is described as a "rock star" in marketing circles
• Known for being highly motivated and talented
• Possesses a growth mindset
• Played an instrumental role in driving epic marketing growth at Criteo3

Recent Achievements

In January 2024, Echinard was involved in the launch of Circula's credit cards, showcasing his role in expanding the company's product offerings.4

Circula's Goals

As part of the new leadership team, Echinard is expected to contribute significantly to Circula's ambitious plans:

• Helping Circula become the European leader in employee expense management
• Aiming to reach 1 million paying users by 2029
• Expanding Circula's presence in the Netherlands and Spain by the end of 20241

Etienne Echinard's appointment as VP Marketing at Circula is seen as a strategic move to leverage his extensive experience in scaling successful tech companies and drive Circula's growth in the competitive expense management market.