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Etienne de Lacroix
CRM/Loyalty Manager at Lowe's Canada
Etienne de Lacroix is a CRM/Loyalty Manager at Lowe's Canada, where he is responsible for managing customer relationship management strategies and loyalty programs. He is recognized for his strong communication skills in both French and English, and is described as smart, punctual, personable, practical, and creative, while maintaining a professional demeanor.2
His role likely involves developing initiatives to enhance customer engagement and retention through various loyalty programs, aligning with Lowe's broader strategy to improve customer experiences and drive business growth. Prior to his current position, he has accumulated relevant experience in the field of customer relationship management and loyalty marketing.2
Lowe's Canada operates numerous retail locations across the country, focusing on home improvement products and services, which underscores the importance of effective loyalty management in fostering customer loyalty in a competitive market.1
