Ethan Song is a former CEO and entrepreneur, recognized for his contributions in the retail industry and sustainability efforts. He is a builder of technology and businesses, dedicated to understanding human behavior and crafting innovative solutions to real-world problems. With a Bachelor of Applied Science in Engineering from The University of British Columbia, and a Bachelor of Engineering in Computer Science from Université Paris Descartes, he has a strong foundation in both technical and business disciplines.

Song co-founded and served as CEO of Frank And Oak, a leading apparel brand that prioritizes sustainability and climate change. His efforts towards reducing the company's carbon footprint and promoting conservation have earned them B Corporation status. He championed the development of a personalized digital shopping experience powered by artificial intelligence, which was recognized through awards like the most innovative company in retail by Fast Company and the fastest-growing company in Canada by Deloitte.

Before his work with Frank And Oak, Song built strategic plans and technology strategies for major companies like Rio Tinto, Van Houtte, Domtar, the Ottawa Hospital, and the SAQ. As a founder of Considerate Ventures, Song continues to lead the development of solutions in consumer, wellness, health, and financial services sectors. He is a former entrepreneur in residence at Bonjour Startup Montréal, a mentor at Techstars and C100, and an angel investor at start-ups.

Born in China, Song has lived and worked in many continents, which has inspired a deep appreciation for the richness of the world. He is passionate about the large-scale transformation taking place in industries today and believes technology and business can be a force for good.