Ethan Senturia

Ethan Senturia is a prominent figure in the fintech industry, currently serving as the Senior Vice President of Fintech at Housecall Pro, a company that provides a mobile operating system for home service professionals. He has been with Housecall Pro since November 2020, initially holding the role of SVP, Fintech, before being promoted to Chief Fintech Officer in January 2022.15

Career Background

Senturia has a rich background in financial technology and entrepreneurship. He co-founded Dealstruck, an online business lending platform, where he served as CEO from 2012 to 2018. Under his leadership, Dealstruck raised over $150 million in funding and originated nearly $200 million in loans.12 Prior to this, he worked at Ampush Media as VP of Online Media and held analyst positions at Lehman Brothers and Barclays Capital.1

Education and Personal Insights

Ethan graduated from the Wharton School with a degree in Finance and Management. He has also authored a book titled Unwound: Real-Time Reflections From a Stumbling Entrepreneur, where he shares his experiences and lessons learned from his entrepreneurial journey.24 His insights are aimed at helping other entrepreneurs navigate the challenges of starting and running a business.

Current Focus

At Housecall Pro, Senturia is focused on empowering service professionals through technology, enhancing their operational capabilities, and improving customer experiences in the home service industry.13