Ethan Moore

Ethan Moore is a Founding Partner at Relay Partners, an eCommerce brokerage firm. Here are some key details about his background and experience:

Professional Experience

Ethan Moore has a strong background in eCommerce and business growth:

• He previously served as COO of Freshly Picked, an eCommerce brand, joining in 2015.1
• At Freshly Picked, he partnered with the founder to grow the business 8x in sales and ultimately led it to a successful exit to a major private equity firm.2
• After Freshly Picked, Ethan founded Onda, a talent partner for fast-growing direct-to-consumer brands.2

Education and Location

• Ethan is a graduate of Brigham Young University.2
• He currently resides in St. Louis, Missouri with his wife and two children.2

Role at Relay Partners

As a Founding Partner at Relay Partners, Ethan:

• Works with founders to grow a portfolio of nearly 50 brands.2
• Uses his analytical skills to create and pitch company visions based on performance data.2
• Stays connected with funds and family offices looking to acquire eCommerce brands.2

Personal Interests

Outside of work, Ethan enjoys:

• Playing music with his children
• Cooking
• Traveling with his family2

Ethan's experience in successfully scaling and exiting an eCommerce brand, combined with his ongoing work with multiple DTC brands, positions him as a valuable partner for founders looking to grow and potentially sell their eCommerce businesses.