Ethan Hanson

Principal Research and Communications Advisor at The Church of Jesus Christ of Latter-day Saints

Ethan Hanson is a strategic brand and direct marketer with a wealth of experience in leveraging consumer data to craft insight-driven strategies for over 45 renowned brands including Samsung, Google, Discover, and L'oreal. His exceptional work has been acknowledged by industry giants such as the ANA, Forrester, MediaPost, and the Drum Marketing. Ethan's thought leadership pieces have been featured in reputable publications like the Huffington Post, Marketing Land, CMO.com, and the Philanthropy Journal.

In terms of industry experience, Ethan has made significant contributions across various sectors including Consumer Product Goods, Energy, Travel & Entertainment, Health Sciences, Financial Services, Telecom, Non-Profit, and High Tech. He has collaborated with numerous Fortune 50 to 500 companies, showcasing his versatility and adaptability in diverse environments.

Ethan's key areas of expertise encompass being a Trusted Advisor, Client Partner, adept in Product & Brand Strategy, Digital Marketing, Audience Strategy, Personalization, Customer Experience Design, Consumer Insights, Segmentation, Qualitative Research, Business Development, and excelling as a Cross-functional leader. His proficiency extends to nurturing CMO/SVP-level relationships, leading teams, steering Product Development and Innovation initiatives.

Ethan Hanson holds a B.S. in Marketing and International Business from The University of Louisville and an MBA with a focus on Finance from Newman University. His academic background has equipped him with a solid foundation to excel in the dynamic marketing landscape.

Throughout his professional journey, Ethan has held several significant roles such as Principal Research and Communications Advisor at The Church of Jesus Christ of Latter-day Saints, Director of Digital Marketing & CX Strategy, Associate Director of Digital Marketing and Insights, Senior Manager of Audience Strategy all at Merkle. His prior experiences include managerial positions at Cox Communications and E.ON. Ethan also has the entrepreneurial spirit, having founded and owned H2PRO.