Esther J. Stokes

Esther J. Stokes is the Managing Owner and co-founder of Utah Ski Gear, LLC, a ski equipment and accessories business based in Sandy, Utah.12 She started the company with her husband Travis Moise in the fall of 2011, initially selling used skis out of their home.1

Under Esther's leadership, Utah Ski Gear has grown from a small home-based operation to a successful brick-and-mortar store. The company now offers a wide range of new and used ski equipment, tuning supplies, and accessories, serving customers locally, nationally, and internationally.1

Esther's background includes:

1. Education: She attended Utah Valley University.3
2. Previous experience: Before founding Utah Ski Gear, Esther worked as a Geologist at Simon Associates, LLC, a position she has held since May 2007.2

Esther and her husband Travis have built Utah Ski Gear on the principle that "snowsports are for everyone," focusing on providing value, knowledge, and excellent customer service.1 Their business model includes offering appointments for personalized service, providing complementary tuning for used skis, and maintaining a 100% satisfaction guarantee on all products and services.1

Under Esther's management, Utah Ski Gear has expanded its reach beyond local customers to serve a broader market through online sales platforms like eBay and Amazon.1 Her entrepreneurial spirit and business acumen have been key factors in the company's growth and success over the past decade.