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Eryka Wetherall
Executive Business Partner - Cloud, Office of the CTO at Google
Professional Background
Eryka Wetherall is a seasoned professional in the fields of business coordination, marketing, and event management, currently thriving as an Executive Business Partner and Project Coordinator at Google. With a robust career spanning various roles in renowned organizations, Eryka possesses a keen ability to enhance organizational efficiency while leading initiatives that foster innovation and professional development. One of her most notable accomplishments at Google is her pivotal role in co-leading the title change initiative that redefined the position of Administrative Assistant to that of Executive/Administrative Business Partner. This initiative significantly elevated the profile of the administrative workforce within the global Google team, demonstrating Eryka's commitment to advocating for her colleagues and improving workplace culture.
Before her time at Google, Eryka ventured into the world of marketing and event management across multiple industries. She started her journey as a marketing coordinator at Rubio's Restaurants, where she honed her skills in restaurant marketing, understanding customer engagement, and driving brand awareness. Her career progressed as she worked at the Roxburgh Agency as an account coordinator in the advertising space, where she developed a solid foundation in client relations and strategic marketing. Eryka's passion for sports and event management found an outlet at the Anschutz Entertainment Group (AEG), where she worked in corporate partnership services and event planning, further sharpening her project coordination skills while managing high-profile events and partnerships.
Her diverse career path showcases her adaptability and expertise across various sectors, including corporate architecture, advertising, and the culinary world. With each position, Eryka has demonstrated her prowess in managing complex projects and leading teams to achieve their goals.
Education and Achievements
Eryka Wetherall earned her Bachelor’s degree in Communication from the prestigious University of Southern California, graduating Cum Laude in 2004. This strong educational foundation has equipped her with the communication skills necessary to thrive in her professional endeavors. Her academic journey instilled in her a passion for connecting with people and a deep understanding of the importance of strategic communication in business.
In addition to her academic accomplishments, Eryka's involvement in various organizations has further solidified her reputation as a leader in her field. She has served as an Executive Business Partner within the Cloud division at Google, leveraging her experience to help shape the strategic direction of the office of the CTO. Prior to this role, she made strides in supporting large customer sales and enterprise operations at Google, where her contributions were integral to the smooth functioning of these departments.
Eryka's entrepreneurial spirit is also evident from her previous role as the owner of Gold Standard Swimmers, where she applied her marketing acumen and organizational skills to build a brand that emphasized excellence and community in aquatic sports.
Key Skills and Specialties
Eryka's specialties reflect her versatility and expertise in multiple domains, including:
- Prospecting and Negotiating: Her insightful negotiation skills make her an asset in securing valuable sports sponsorships and partnerships.
- Event Management: Eryka has a proven track record in planning and executing remarkable events that leave a lasting impact on participants and stakeholders.
- Branding and Advertising: With a deep understanding of branding strategies, she helps businesses create and sustain a compelling identity in a competitive market.
- Social Media Marketing: Eryka effectively utilizes social media platforms to enhance brand visibility, reaching target audiences in engaging ways.
Eryka Wetherall's combination of educational achievements, diverse industry experience, and specialized skills make her a remarkable professional with a passion for excellence in everything she undertakes.
Achievements
Eryka has made substantial contributions in various capacities across her career. A few notable highlights include:
- Title Change Initiative at Google: Co-leading a critical initiative that transformed the titles of the global administrative team, enhancing their roles and responsibilities to be more aligned with industry standards and acknowledging their contributions.
- Marketing Coordination at Rubio's: Effectively increasing brand awareness and customer loyalty through innovative marketing efforts.
- Event Management at AEG: Successfully managing corporate partnerships and high-profile sports events, ensuring successful execution from conception to completion.
- Leadership in Freelance Roles: Taking charge of freelance projects, including social media marketing and account coordination, demonstrating her ability to adapt and thrive across various settings.
Eryka's dedication to her work and her proactive approach to problem-solving and leadership have not only paved the way for her own professional ascent but have also positively impacted every organization she has been a part of. Her journey reflects a commitment to continuous growth and a passion for helping others excel within their roles. As she continues to evolve within her career, Eryka Wetherall remains a compelling figure in the realm of business coordination and project management, inspiring those around her to strive for excellence in their own paths.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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