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Erwan Le Dû
Trade Marketing Project Manager chez OPPO France
Professional Background
Erwan Le Dû is a dynamic professional with a profound passion for the digital industry, particularly in the realms of video games and esports. With extensive experience in project management and marketing, Erwan has carved a niche for himself in the fast-evolving fields of digital and multimedia. His career is marked by strategic roles at prominent companies such as OPPO France, where he is currently serving as a Trade Marketing Project Manager. Prior to his current position, he showcased his expertise as a Chef de Projet E-Commerce at OPPO France, where he significantly contributed to enhancing the brand's online presence and sales through innovative e-commerce strategies.
In the esports landscape, Erwan has established himself as a formidable Esport Manager, specifically focusing on the popular game Apex Legends. He has worked with organizations such as OUTSIDERS and Warthox Esport, where he was instrumental in developing and managing esports strategies aimed at elevating team performance and visibility within the community. His passion for gaming and esports is not just professional; it's personal, which drives him to excel in his roles and contribute positively to the industry.
Erwan’s earlier career at Samsung Electronics as a Product Manager in the TV/AV Assistant division honed his product management and marketing skills, enabling him to thrive in a competitive market. His diverse background includes roles in media and digital marketing, where he served as a Media Expert Project Manager Assistant at Vanksen and as a Digital Marketing Project Manager Assistant at Electrolux. These experiences equipped him with a well-rounded skill set ranging from strategic marketing to effective communication. Furthermore, Erwan has held various communication roles, including Officer positions at KEDGE Business School and AMS Conseil, demonstrating his versatility and commitment to fostering strong brand communications.
Throughout his career, Erwan has been synonymous with hard work, dedication, and a love for what he does—a reflection of the quote he admires from soccer legend Pele: “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.” This perspective has undoubtedly inspired his journey in the digital and esports domains.
Education and Achievements
Erwan Le Dû's educational background is robust, with a strong focus on business and management. He pursued his studies at KEDGE Business School, where he completed the prestigious Programme Grande Ecole with a specialization in 'Business Connecté.' This program provided him with a comprehensive understanding of interconnected business practices that are crucial in today’s digital-first economy.
Prior to this, Erwan studied at Université d'Angers, obtaining a DEUG in Économie de gestion. His educational experiences have equipped him with both theoretical knowledge and practical skills essential for navigating the complexities of the digital marketplace.
In addition to his formal education, Erwan has cultivated significant professional achievements throughout his diverse career. His ability to lead cross-functional teams and manage complex projects has been a cornerstone of his success. He has successfully executed digital marketing campaigns, implemented impactful e-commerce solutions, and streamlined marketing operations that have resulted in measurable growth for the organizations he has been part of.
Erwan is recognized for his strategic foresight in digital marketing and his adeptness in enhancing user engagement on platforms such as YouTube and Twitch. These competencies are invaluable in today’s increasingly digital world, where engaging content and community building are key for success.
Achievements
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Trade Marketing Project Manager at OPPO France: Erwan currently spearheads trade marketing initiatives, which are crucial in driving brand engagement and sales through innovative strategies and partnerships.
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Esport Management: As an Esport Manager for both OUTSIDERS and Warthox Esport, Erwan has played a pivotal role in shaping competitive strategies that support talent development and brand visibility in the esports community. His leadership has been instrumental during competitions, helping teams to perform at their peak.
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Product Management at Samsung Electronics: In his role as a Product Manager TV/AV Assistant, he helped launch products that resonated with consumers and drove significant market growth.
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Digital Marketing Initiatives: Throughout his career, Erwan has successfully led various digital marketing efforts, optimizing strategies to enhance online visibility and sales conversions for brands within different sectors.
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Strong Communication Skills: As a former Communication Officer, Erwan has demonstrated an exceptional ability to communicate effectively across various platforms, ensuring that brand messages resonate well with target audiences. His experience at KEDGE Business School underscored his capacity to forge meaningful connections that enhance engagement and collaboration.
Erwan Le Dû continues to inspire those around him with his relentless pursuit of knowledge and his unwavering dedication to the digital and esports industries. His journey reflects a commitment to excellence and an understanding that success is attainable through discipline and passion.