Erna Alfred Liousas, MBA, CCXP

Erna Alfred Liousas, MBA, CCXP is a seasoned professional with extensive experience in marketing, strategy, and business development. She currently serves as the Managing Director of Marketing and Business Development at Health Resources in Action (HRiA).1

Professional Background

Current Role: Erna joined Health Resources in Action in October 2022 as the Senior Director of Marketing. Her role has since evolved to Managing Director, Marketing and Business Development.1

Previous Experience: Erna's career spans various industries and roles:

• Founder & CEO of U*Realized (2019 - Present)
• Industry Analyst at Forrester Research (2014 - 2018)
• Consultant at StratX (2011 - 2014)
• Senior Manager and Marketing Manager at American Express (2006 - 2010)

Education and Certifications

• MBA from Questrom School of Business, Boston University
• BA from Brandeis University
• CCXP (Certified Customer Experience Professional) certification

Expertise and Passions

Erna is known for her expertise in:

• Marketing strategy
• Customer experience
• Social media marketing
• Technology
• Process improvement

She is passionate about leveraging the connection between people and technology to create positive impacts for employees, clients, and communities.1

Achievements

• Recipient of the Chairman's Award for Innovation at American Express in 2010 for pioneering social media engagement strategies
• Grand Prize winner in the Access to Healthcare track at MIT Hacking Medicine's Grand Hack DC in 2019

Additional Involvement

• Founding Member of Tech Ladies®
• Active contributor on LinkedIn, sharing insights on public health, marketing, and professional development23

Erna Alfred Liousas brings a wealth of experience from various sectors, including finance, consulting, and technology, to her current role in public health, making her a versatile and accomplished professional in the field of marketing and business development.