Michigan State University

Regional Program Manager at Google

Ann Arbor, Michigan, United States

Google

Regional Program Manager, Google Marketing Solutions

Regional Product Specialist, Google Marketing Solutions

Managed a diverse portfolio of clients within the retail vertical, helping them to grow their businesses through Google's digital marketing products including search, mobile, display and YouTube.

AdWords Account Manager

- Worked with a team to complete a Job Analysis project analyzing roles within Google's Online Sales and Operations department with the goal of increasing transparency around career development and performance management.- Conducted interviews with upper-level management, hosted focus groups with job incumbents and worked with a third-party vendor to develop comprehensive, division-wide surveys.

Job Analysis Associate

- Completed 6 Sigma Green Belt training and participated on several 6 Sigma project teams.- Assisted with designing and executed marketing plans for new product introductions.- Developed and analyzed dealer surveys to obtain insight into the current needs to dealers.

Caterpillar

Technical Marketing Intern

- Conducted market research for Divisional clients, including collecting and analyzing market data through surveys and focus groups.- Analyzed web analytics for Divisional Web sites, and participated on a team tasked with overhauling one of the Division's most commonly viewed sites.- Wrote feature stories for quarterly internal magazine as well as trade publications- Developed, distributed and followed up on press releases for divisional clients

Marketing Communications, Division of Housing and Food Services, Michigan State University

Marketing Intern

- Worked in a sales support role, including traveling to trade shows across the country to help generate sales leads.- Coordinated speaking engagements with human resource organizations nationwide.  - Researched market trends in the field of employee recognition and revamped the company's sales presentation template.

Erin Wright

Erin Wright