Erin Weir

Erin Weir is the Executive Vice President of Marketing for ABC and Disney Entertainment Television at The Walt Disney Company, a position she has held since October 2021. In this role, she oversees comprehensive marketing strategies for ABC's programming across various platforms, including prime-time, daytime, and late-night shows.134

Career Background

• Previous Roles:

  • Senior Vice President, Marketing Strategy at ABC Entertainment from July 2017 to September 2021.
  • Vice President, Marketing Strategy at Disney ABC Television Group from March 2013 to July 2017.
  • Executive Director of Marketing for ABC Daytime and SOAPnet from October 2006 to March 2013.
  • Promotions Manager at SOAPnet shortly after joining Disney in February 2006.234

• Earlier Experience: Before her tenure at Disney, Weir worked in publicity and promotions at Focus Features, contributing to marketing campaigns for acclaimed films such as Brokeback Mountain and Lost in Translation.12

Education

Erin Weir holds a Bachelor of Science in Communications from Boston University and a Master of Business Administration (MBA) from the University of Southern California's Marshall School of Business.23

Notable Contributions

Weir has been instrumental in developing marketing strategies that resonate with diverse audiences. Her recent work includes leading the marketing campaign for The Golden Bachelor, which emphasizes heartfelt storytelling and community engagement.5

Her extensive experience and strategic vision have made her a key figure in shaping the marketing landscape for Disney's television properties.