Erin Tao

Erin Tao is the Director of Marketing at Spark Advisors, a role she has held since November 2020. With over a decade of experience in product and brand marketing, she has successfully launched and scaled various startups across different industries. Erin studied Political Science and Creative Writing at Columbia University.

Professional Background

• Spark Advisors: As Director of Marketing, Erin leads marketing strategies and initiatives.
• Galileo: Prior to Spark, she served as the Director of Product Marketing, where she managed messaging, positioning, and patient insights for a digital medical practice.
• Endless West: Erin was the Head of Marketing and played a crucial role in establishing the company's marketing function, launching multiple brands across various markets.
• Juicero: She worked in product marketing, focusing on new product development and category expansion.
• Bark & Co.: As the first employee and Head of Merchandising, Erin was instrumental in scaling BarkBox's subscriber base significantly.

Skills and Expertise

Erin is recognized as a full-stack marketer with proficiency in product-first strategies, brand development, content creation, and growth initiatives. Her diverse experience makes her a valuable asset to any organization seeking innovative marketing solutions.12