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Erin Pitts
Founder/Creative Partner at The Label Collective
Erin Pitts is the Founder and Creative Partner at The Label Collective, a full-service digital branding agency based in Austin, Texas. She co-founded the agency in 2012 with Kristin Waddington, aiming to provide high-quality creative services that encompass brand management, design, content marketing, and advertising.12
With over 20 years of experience in brand design and strategy, particularly in the B2B tech sector, Erin has developed a reputation for fostering collaboration and innovation within her teams and with clients.35 Her approach emphasizes partnership and problem-solving, allowing The Label Collective to adapt to the unique needs of various businesses, whether they require comprehensive branding or support for specific projects.12
Erin's educational background includes studies at the University of Maryland, which has contributed to her expertise in managing teams and executing effective marketing strategies. Under her leadership, The Label Collective has become an integral part of the local design community, actively participating in events like Austin Design Week and supporting various initiatives.24
In addition to her professional endeavors, Erin is committed to social responsibility, ensuring that a portion of the agency's services is donated to non-profit organizations within the community.1
