Erin Patton

Erin Patton is a notable figure in brand management, marketing, and sports with over 20 years of experience.3 He is currently the founder of New Birth Institute and holds an MDiv degree.4

Career Highlights

Patton is best known for his significant contributions to Nike's Jordan Brand:

• He crafted the original business plan and led the historic launch of Nike's Jordan Brand in 1997.1
• As the Global Director and first employee of the Jordan Brand business unit, he spearheaded its growth to $350 million in global revenues.1
• Patton worked closely with Michael Jordan during the brand's formative years from 1995 to 2000.2

Other Professional Achievements

Beyond his work with Jordan Brand, Patton has:

• Managed Converse brand's repositioning and launch of the Dwyane Wade partnership.1
• Led the launch of Stephon Marbury's $15 Starbury sneaker.1
• Developed marketing partnerships and private label brands for Venus and Serena Williams.1

Current Endeavors

Erin Patton is now focused on spiritual leadership and education:

• He is the founder of New Birth Institute.34
• Patton is also associated with the House of Grace + Restoration.4
• He has authored a book titled "C+Suite Leadership For Christ".1
• Patton creates content for the New Birth Institute YouTube channel, offering motivational and spiritual guidance.5

Patton's journey from corporate brand management to spiritual leadership demonstrates his diverse skill set and evolving career focus.