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Erin Newkirk
Chief Brand & Marketing Officer @ Caribou Coffee | Strategy, Marketing, Sales, Sustainability, Belonging
Erin Newkirk is a seasoned leader and strategist with a diverse background in tech, consumer packaged goods, food, retail, and healthcare. Currently serving as the Chief Brand & Marketing Officer at Caribou Coffee, an acclaimed premium coffeehouse chain operating in the United States and 11 other countries, Erin spearheads the company's branding, marketing, and strategic initiatives. With a strong focus on creating impactful customer experiences and fostering growth, she leads the development and execution of various strategic plans, marketing campaigns, partnerships, technology implementations, and social responsibility programs at Caribou Coffee. Beyond her role at Caribou, Erin is actively involved as a board member and advisor to multiple organizations such as TurnSignl, Satya, ModernWell, and Omnia Fishing, lending her expertise in innovation, digital marketing, and creative direction to drive their success.
