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Erin McDonough
Vice President, Global Strategy and Insights, Paramount
Erin McDonough serves as a Creative Council Member at the Advertising Research Foundation (ARF), a position she has held since March 2023. In addition to her role at ARF, she is also the Vice President of Global Strategy and Insights at Paramount Pictures, where she contributes to shaping strategic initiatives within the company.12
Background and Education
Erin McDonough graduated with a Bachelor of Arts (B.A.) from Yale University, which has equipped her with a strong foundation in both creative and analytical skills essential for her roles in the advertising and media industries.12
Professional Experience
- Advertising Research Foundation (ARF): As a Creative Council Member, Erin participates in discussions and initiatives aimed at advancing the understanding of advertising effectiveness and research methodologies.
- Paramount Pictures: In her capacity as Vice President, she focuses on global strategy and insights, influencing the company's direction in a competitive media landscape.
Erin's professional journey reflects a commitment to innovation in advertising and media, leveraging her educational background and experience to drive impactful strategies.
Highlights
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