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    Erin McCahill

    Global Head Strategy & Partnership Development, The Economist

    Erin McCahill is a dynamic creative leader with over 20 years of experience in ideation, direction and execution of integrated multi-platform marketing, broadcast media, content and campaigns. She has a Bachelor of Arts degree in American Studies with minors in English and Radio, Television & Film from the University of Maryland College Park. Erin has worked for various organizations such as VIVA Creative - where she currently serves as the Executive Creative Director and Producer, TEGNA, Envision Experience, Vocus, Rosetta Stone, Red Bee Media, BBC America, and National Geographic Television. Erin takes pride in transforming brands with a mix of insightful, strategic and creative ideation, directing, managing, mentoring & leading creative teams and departments, and engaging target audiences with multi-platform campaigns and storytelling. She is passionate about fostering a positive culture to build effective teams that are committed to organizational goals and initiatives, and delivering measurable results with campaigns, content, video, web, user experiences, social media, print ads, PR, partnerships, digital advertising, retail, direct mail, OOH, experiential and powerful live events. Erin is also a featured speaker and an award-winning video writer, producer and director for broadcast and digital platforms.

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    Erin McCahill
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    Location

    Bethesda, Maryland, United States