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Erin Matts
Fractional CMO | Strategic Marketing Professional | Data & Analytics | Collaboration | Leadership
Professional Background
Erin Matts stands out as a remarkable leader in the marketing and media sector, boasting an extensive career that spans over two decades. Her journey has been characterized by innovation, strategic foresight, and a commitment to fostering inclusive practices within the industry. Currently serving as a Fractional CMO, Erin is dedicated to overseeing strategy and the delivery of impactful, data-driven solutions tailored to meet diverse client needs. Her work is rooted in a belief that successful marketing should be both human-centric and data-informed, showcasing her unique ability to bridge these two critical areas.
Throughout her illustrious career, Erin has accumulated a wealth of experience in high-profile roles at prominent organizations. She has made significant strides in her previous positions as the Chief Executive Officer of both Annalect, NA and Hearts & Science, US, leading her teams to achieve exceptional results for internationally renowned brands including Procter & Gamble, Nissan, Apple, Pepsi, and Eli Lilly. Erin’s leadership style is driven by her passion for the client experience, making her a sought-after expert in marketing strategy, analytics, and social media engagement.
Education and Achievements
Erin Matts' educational background is as impressive as her professional accomplishments. She studied at Columbia University, completing a program in Full Stack Web/App Development at Fu Foundation School of Engineering and Applied Science. This technical expertise allows her to leverage the latest digital tools in her marketing strategies, creating more insightful and effective campaigns.
Additionally, Erin holds a Bachelor of Arts degree in Classics from Colgate University, where she developed critical analytical and communication skills. This diverse educational foundation informs her strategic thinking and her ability to engage audiences with compelling narratives across multiple platforms.
Professional Affiliations and Leadership Roles
Erin has not only excelled in her career but has also committed herself to the advancement of the marketing and advertising sectors. She has held influential positions on various boards and councils, including the Interactive Advertising Bureau (IAB), the 4A's, and the Ad Council. Through these roles, Erin has actively advocated for diversity and inclusion within the industry, ensuring that a wide range of voices and perspectives are represented.
Her experience on the Agency Leadership Council at the IAB reinforces her commitment to shaping the future of digital advertising, while her tenure as a board member at the 4A's highlights her dedication to the growth and sustainability of agencies.
Notable Contributions and Innovations
In their various capacities, Erin has driven substantial change, particularly as the Global Chief Experience Officer at OPMG, a role that allowed her to redefine and enhance client engagement strategies on a global scale. At Annalect, where she served as both Chief Marketing Officer and later Chief Executive Officer, Erin led the organization to harness powerful analytics and insights, paving the way for data-driven decision-making that continues to benefit numerous Fortune 500 companies.
At Glam Media, she further solidified her place in the industry as the Chief Digital Marketing Officer, focusing on innovative ways to connect brands with consumers in a rapidly evolving digital landscape. Her role as Global Director of Digital Connections at Anheuser-Busch InBev allowed her to blend creative marketing initiatives with rigorous data analysis, ensuring that brand messages resonate authentically with target audiences.
Personal Philosophy and Vision
Erin Matts believes staunchly in the tenets of creativity, curiosity, and courage, asserting that these qualities are essential for achieving remarkable business outcomes. She sees every challenge as an opportunity for collaboration and innovation, and her extensive experience positions her as a knowledgeable advisor to her clients, guiding them through the complexities of modern marketing.
Erin’s dedication to continuous learning keeps her at the forefront of industry trends and emerging technologies, ensuring that her strategies remain relevant and effective. Her ability to foster meaningful connections between brands and their audiences is a testament to her passion for her work, and her leadership inspires those around her to strive for excellence.
In summary, Erin Matts is a visionary leader in marketing and media, whose extensive experience, educational background, and passion for advocacy have positioned her as a prominent figure in the industry. Whether through her strategic insight as a Fractional CMO or her commitment to advancing diversity and inclusion within the sector, Erin's contributions continue to resonate across the marketing landscape. Her journey exemplifies the power of innovative thinking in driving growth while creating authentic experiences that engage clients and consumers alike.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.