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Erin Braford
Win more ideal clients, spend less time doing it, with clear and confident messaging that communicates the value of your high-touch service.
Erin Braford is a Consulting Member at The Upside, where she leverages her extensive background in marketing and branding to assist businesses in articulating their value propositions and enhancing their team cultures. With over 15 years of experience in the field, she specializes in crafting impactful messaging for startups and small businesses.12
In her role, Erin focuses on equipping teams with the necessary tools to clarify their business strengths and communicate them effectively. This involves not only strategic messaging but also fostering a cohesive team environment that supports these goals.23 Her professional journey highlights a commitment to helping organizations thrive through clear communication and strategic branding initiatives.