Erika Prado, an accomplished business strategist and market researcher, brings a wealth of knowledge and experience to the table. She earned her Master of Business Administration from NYU Stern School of Business and has worked extensively in the market research industry. She served as a Senior Research/Account Manager, Research/Account Manager, and Research Associate with top firms like Ipsos and GfK.

Ms. Prado is a competent and highly skilled professional who works rigorously to assist clients in conducting market research. Her expertise includes market analysis, market research, business development, and customer insights. She has worked on numerous projects, ranging from product development to customer satisfaction surveys, for companies across various industries.

Her role as the Director at Ipsos bears testament to her ability to lead teams and drive growth. She is a strategic thinker with excellent planning skills, and she regularly mentors young professionals. Ms. Prado's vision and multifaceted experience have helped her to build long-standing relationships with clients and peers alike.