Erika MacLeod

Erika MacLeod is currently the Editor Content Manager at Carle Publishing Inc. Her professional background includes extensive experience in marketing and brand management across various industries.

Professional Background

• Current Role: Editor Content Manager at Carle Publishing Inc.
• Previous Experience:
  • Marketing Manager North America at Ian Macleod Distillers Ltd, where she was responsible for strategic portfolio development and marketing communications for the USA and Canada.
  • Global Marketing Manager at Charter Brands Ltd, focusing on brand positioning and marketing strategy development.
  • Field Account Executive at PUMA Group, where she managed retailer relationships and exceeded sales targets.

Education

• Universidad Europea: Certificate in Marketing (2012)
• Universidad del Valle de México: Bachelor's degree in Public Relations (2009-2013)

Skills and Certifications

Erika holds certifications in Digital Marketing and Inbound Marketing, showcasing her expertise in customer engagement and analytics. She is fluent in English and Spanish, with elementary proficiency in French.

Her diverse experience and educational background have equipped her with a robust skill set in brand strategy, communications, and experiential marketing, making her a valuable asset in the publishing industry.