Erika Lutz

Erika Lutz is an accomplished professional with a diverse background and a strong educational foundation.

She holds a Bachelor of the Arts degree in French, Art History, and Economics from Bucknell University.

Erika has extensive experience in the media and marketing industry, with notable roles at top organizations.

She currently serves as the VP, Planning Director at Carat USA, where she oversees strategic planning initiatives.

Prior to her current position, Erika held the title of VP, Digital Director at Carat USA, demonstrating her versatility in digital marketing.

Her previous roles at Carat USA include Digital Director for Pfizer and Smucker's, showcasing her expertise in working with diverse clients.

Before joining Carat USA, Erika gained valuable experience as Associate Media Director at Macy's and in various positions at Starcom.

Her early career included roles as Activation Supervisor and Digital/Mobility Associate at P&G, highlighting her comprehensive understanding of media planning.

Erika also has experience in media planning and marketing from her time at DiMassimo Goldstein (DIGO), where she worked as a Media Planner and Assistant Media Planner.

Additionally, she has experience in marketing and operations from her roles at U.S. Chemicals, LLC and Repucom International.

Erika's dedication to the arts was reflected in her internships at George Billis Gallery and Fujifilm U.S.A., Inc., where she honed her creative and organizational skills.