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Erika Cruz
Founder of Courage Driven Latina, Life Coach, and Speaker
Erika Cruz is the founder of Courage Driven Latina, a coaching program designed to empower ambitious Latinas to pursue their goals and projects over a 90-day period. Based in the San Francisco Bay Area, she has built a community that focuses on clarity, confidence, and support among women. The program encourages participants to undertake what she calls a "Courage Project," which is a personal or professional initiative aimed at fostering growth and overcoming self-doubt.123
Cruz has a background in marketing and project management, having worked in various roles at Tact.ai, where she contributed to marketing strategies and community engagement. She also has experience in the cosmetics industry as a makeup artist for MAC Cosmetics.1 Her educational credentials include a Bachelor of Arts in Media Studies from the University of California, Berkeley, and a study abroad program at the Universitat Autònoma de Barcelona.1
In addition to her coaching business, Cruz has been featured in notable publications such as The New York Times and has a strong presence on social media, where she shares insights on personal development and empowerment for women.12
