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Erika Brookes
Chief Marketing Officer at Higher Logic
Erika Brookes is a results-oriented marketing executive with a successful track record in helping SaaS businesses grow revenue. With expertise in product marketing, positioning, messaging, pricing, and innovative strategies, she has delivered bottom-line results. Erika excels in leading and developing teams in rapidly changing growth environments and collaborates effectively with internal teams to drive success. Her skill set spans various marketing aspects such as public relations, analyst relations, creative and content, demand generation, digital marketing, social media, partnerships, marketplaces, promotions, event marketing, product marketing, sales enablement, and business operations. She has demonstrated success in B2B, B2SMB, and B2C SaaS-based businesses undergoing scaling growth, fundraising, BoD management, and M&A integration.
