Erik Archer Smith

Erik Archer Smith is a seasoned marketing leader with over 20 years of experience in sales and marketing. Here are some key points about him:

• Current Role: He is currently the VP of Marketing at Arena, where he has been since June 2022.12
• Previous Roles: Before joining Arena, he was the VP of Marketing at Scale Venture Partners from September 2019 to June 2022.1 He also held various roles at Treasure Data, including Director of Marketing: Demand Gen & ABM from January 2017 to March 2019 and Director of Marketing, Customer Data Platform (CDP) from April to September 2019.1 Additionally, he was the Head of Demand Generation & Growth at CommerceIQ.3
• Experience: He has extensive experience in marketing, including senior roles in growth marketing, customer data platforms, and demand generation. His background includes working with first-party data, navigating the cookieless world, and building full-funnel marketing programs.2
• Education: He attended Kansai Gaidai University (関西外国語大学).1
• Skills: He is proficient in Japanese and has a deep understanding of data, attribution, and performance marketing.1

Erik Archer Smith is known for his data-driven approach to marketing and his ability to drive significant revenue growth in various companies. His experience in both product-led and sales-led growth motions makes him an ideal fit for companies looking to scale their marketing efforts effectively.