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Erik Rasmussen
Head of SAP & Data Analytics at Harrods
Erik Rasmussen is the Head of SAP & Data Analytics at Harrods, a prestigious luxury department store in London. In his role, he is responsible for overseeing the integration and optimization of SAP technology to enhance data analytics capabilities, which are crucial for delivering a seamless customer experience across various channels, including Harrods' flagship store and its online platforms.12
Professional Background
Rasmussen has been instrumental in implementing advanced data management systems at Harrods. His focus includes predictive analytics to identify potential high-value customers and improve personalized services.1 He emphasizes the importance of a strong partnership with technology providers like SAP to innovate and enhance customer experiences.1
Educational Background
He is an Executive MBA candidate at the London Business School and has previously completed the International Baccalaureate at Sigtunaskolan Humanistiska Läroverket.34
Key Initiatives
Under his leadership, Harrods has undertaken significant projects such as upgrading its ERP system to S/4HANA, which aims to lay a foundation for future growth and efficiency across all business operations.25
Rasmussen's expertise lies not only in technical proficiency but also in understanding how IT can drive business growth and customer satisfaction in the luxury retail sector.
